Terrence Rhames

Terrence Rhimes is a renowned serial entrepreneur with a long list of successes across any number of

sectors. A native of Queens, New York, Rhimes is the proud founder of Everyone hates A Winner

Marketing, a brand-management marketing company which specializes in marketing and brand

awareness for celebrities. 

Rhimes' client base is unique, however diverse, with Benny Jewelry, Avianne & Co. Jewelers, and Unk NBA Clothing Line just to name a few. His impressive portfolio of successful businesses is a testament to his forward-thinking approach and unwavering commitment to success.

Rhimes is a Master of Marketing and advertising, using his expertise to create innovative campaigns that promote brands, drive customer loyalty, and generate buzz. Whether it’s product placement or social media marketing, Rhimes uses creative tactics to propel the success of his clients’ brands. His work has led to major success for a variety of brands.

Rhimes’s commitment to success extends far beyond the realms of business and marketing. He is a

passionate philanthropist, dedicating his time to supporting a variety of organizations and volunteering with youth.

In sum, Terrence Rhimes is a truly remarkable talent. His devotion to excellence and drive for success

has put him in a prominent role in the business world. By investing in himself, he has created groundbreaking ventures and initiatives that have earned him a well-deserved reputation as one of the

most strategic entrepreneurs in todays world. From building powerful global brands to promoting

artistic representation in underserved neighborhoods, Rhimes is a true champion.

Ronald Loray Shaw is a visionary entrepreneur, master trainer, and motivational speaker. He has been a part of the fitness industry since 2005 and has achieved unprecedented success as the Training Director,

General Manager, and most recently, Fitness Director at L.A. Fitness. Within his 22-year career, Shaw

has also established himself as a certified master trainer, certified strength and conditioning coach,

exercise therapist, and concert promoter.

Shaw is an accomplished master trainer and unyielding advocate for health and wellness. His knowledge in the field of fitness is extensive and his enthusiasm has earned him recognition among colleagues, peers, and clients. He has commissioned several notable works for L.A Fitness, such as resistance training seminars and the implementation of several successful programs for the corporate offices. Additionally, he directs corporate staff to create and oversee marketing campaigns for local and regional franchises, allowing them to reach their target audience. Shaw brings a unique approach to the fitness industry, regularly stressing the importance of individualizing fitness to fit within participant’s lifestyles.

In addition to his responsibilities at L.A. Fitness, Shaw also serves as the CEO and Founder of Cancer-me-

out, a cancer foundation that provides assistance to those affected by cancer. His foundation stands as a

reminder to keep moving forward, no matter the obstacles.

As a passionate promoter of healthy living and leader in the fitness industry, Shaw has undoubtedly

earned his place as a respected member of the community. His dedication and motivation will continue to challenge the traditional values of the fitness industry and expedite progress in the global health and wellness area.

Jean-Claude "Mr. Dap" Alexis is a dynamic creative professional with a deep-rooted passion for strategic storytelling, brand activation, and content innovation. With a career straddling production management, creative marketing, and experiential campaigns, Jean-Claude has a unique ability to blend narrative-driven marketing with business strategy, delivering impactful campaigns that resonate across industries.

Jean-Claude plays a critical role in production management, budgeting, and team leadership, ensuring seamless execution for high-profile media projects. Dap’s expertise extends beyond traditional production, encompassing creative development, content strategy, and brand positioning—a skillset that has shaped collaborations with leading networks such as Showtime, HBO, CBS, NBC, and National Geographic.

Jean-Claude’s strategic mindset and creative agility were pivotal in leading Stall & Dean’s “Return of the Original – First on the Field” campaign. Under collaborative direction, the brand’s marketing efforts were redefined, integrating market research-driven advertising, high-level brand positioning, and visually compelling storytelling. The campaign earned industry recognition, receiving W3 Awards and Dotcom Awards (2021-2022) for Social Content & Marketing – Sports.

Beyond traditional marketing, Jean-Claude has made significant contributions to experiential branding and immersive activations. Dap’s tenure at Bravo Media saw the execution of dynamic projects, from Revlon’s Times Square Kiss Cam to Tommy

Hilfiger’s Fashion Week activations and projection mapping experiences for Tao Group Hospitality’s nightlife venues.

A visionary social media marketing strategist, known for blending data-driven insights with bold creativity, crafting highly engaging and relatable campaigns that drive viral impact. With experience spanning multiple creative disciplines—branding, storytelling,

digital media, and influencer marketing—they develop authentic, culturally relevant content that resonates deeply with target audiences.

Dap’s approach is rooted in: 

Consumer Psychology & Trends – Understanding audience behavior to create campaigns that feel organic, not forced.

Creative Innovation – Leveraging design, video production, and interactive content

to stand out in crowded feeds.

Performance Analytics – Using real-time data to optimize engagement, conversions,

and ROI.

Community-Driven Growth – Building authentic brand loyalty through engaging

storytelling and influencer collaborations. From viral brand moments to high-converting

ad strategies, Dap’s campaigns consistently turn attention into action, making brands

trend, sell, and thrive. 

Holding a B.A. in Business Finance & Media Arts from Long Island University, along with a Filmmaking Certification from NYFS, Jean-Claude brings a multidisciplinary approach to creative strategy—one that bridges analytical precision with artistic vision.

With an unwavering commitment to innovative storytelling and audience engagement, Jean-Claude "Mr. Dap" Alexis continues to drive impactful brand narratives, immersive experiences, and forward-thinking creative marketing strategies in an ever-evolving media landscape.